Protecting What We Love
For nearly a decade, the Get it Right from a Genuine Site campaign promoted the respect for the value of creativity in the UK and encouraged audiences — especially 16–24-year-olds — to choose music, TV, films, books, games, and sport from genuine, legal sources.
The campaign by the British Phonographic Industry and the Motion Picture Association (MPA-EMEA), championed the many different sides of the UK’s creative industries, including music, television, film, book and magazine publishing, sports, gaming and photography.
We celebrated creativity, called out piracy, and reminded people that every click, stream, and download can have real impact.
Because when fans ‘Get It Right From a Genuine Site’, we support everyone who works hard to create the content we love.
Keep Getting It Right
The message persists: When you love something, show your support.
Help protect the content that gets you through tough days and long nights. The books that inspire you, the movies that transform you, the games that thrill you — they depend on you making the right choice.
Choose official platforms. Help keep creativity going.
Get It Right From a Genuine Site